PayPay: Japanese App Based Consumer Payments
We take a look into PayPay a Japanese App Based Consumer Payment System. On 4th Deccember 2018 PayPay was released. Their bold marketing campaign received attention as 20% cashback up to the sum of 10billion JPY for all transactions (up to 50,000 JPY per user) could be received and lottery prize of up to 100,000 JPY at odds of 40:1 for PayPay User, 20:1 for Yahoo Premier User, 10:1 Softbank or YMobile user, created a buzz around Tech Savvy Consumers.